AUTO INTERACTIVE 

Research, Concept, Art Direction, User Experience, 2019

Digital experiences are transforming the auto industry as prospective car buyers increasingly do their research online. Sixty-four percent of shoppers who watch online videos to inform their purchase say new formats like 360° video would convince them to buy a car without a test drive. And 360° video lets users get behind the wheel virtually, with major implications for the future of car buying. The future of car shopping is moving online and test drive videos may replace the need to see the car in person soon. Explore a map of the most popular auto content on YouTube.

For Think with Google, Data & Art team's initiative project I assisted in constructing the initial research and  establishing the concept. I led a team in exploring user experience and executing the visual outcome by highlighting the latest research on the critical role that YouTube videos play in a car buyer’s journey. We collaborated with Grow Interactive's engineering team to shape story and concept interactions.