The Benefits of Membership Offerings (BOMO)

UI/UX, Membership-only Hub/ Landing Page, Webinar Homepage 2022

I love to work on a pilot project, an initial small-scale implementation used to prove the viability of a project idea on the testing group results. 

The Benefits of Membership Offering (BOMO) is a pilot program targeting Facebook high-spending advertisers to deliver exclusive and tailored content and promote their dedicated marketing professionals' engagement. More importantly, it was the initiative's first step for the potential loyalty program.

This exclusive hub features gated access to 90-day program challenges, top-of-market resources, webinars, success stories, etc., to serve their appetite while triggering engagement and raising interest to encourage the continuation of Meta Marketing Pro engagement and the interactions with aggregated resources and recommendations.

The program will trigger advertiser action to take the 90-Day challenge and engage with their dedicated Meta Marketing Pro, partnering with Data Science (DS) closely to run a 30/60/90-D plan to measure performance. This pilot program in Q4 2022 offered exclusive content, insights, and trends resulting in an increase in LP traffic by 87% and unique visitors by 77%. The pilot program also recorded an impressive webinar attendance rate of 82.7%.