HEARTS ON FIRE
Art direction, Responsive web design, Design system, 2017
The main task was to build a well-defined luxury experience and cultivate strong associations with the millennial audience. Our approach was to create a magical digital shopping experience by telling a beautiful story that connects with consumers’ emotions and by being authentic, relatable, and in sync with consumers’ values.
The playful nature of the experience has the added benefit of taking the pressure out of the purchase process and helps position Hearts On Fire as a trusted partner that speaks your customers language.
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