Think with Google + YouTube
'Primetime is personal' social campaign

 Visual storytelling, Illustrations, 2019

Primetime is personal is a social campaign that reveals the video watching tendencies of our present day - how people watch, when they watch, and what they really care about on YouTube. 

We watch online videos across different devices, at different times of day, and in different need states. Personal relevance and passion are crucial drivers of engagement — cooking, dancing, makeup tutorials, etc. 
Personalized content doesn’t just attract temporary viewers, it engages recurring users. It is a new kind of viewing experience with profound implications.

I assisted in constructing the initial research and storytelling by playfully illustrating multiple user stories. The social campaigns below drove higher engagement rates throughout the campaigns.